Competitive Intelligence
Read the moment. Own the edge.
Competitive Intelligence is the ability to read a situation, choose an effective response, and adjust as conditions change.
CQ — the Competitive Quotient — is our proprietary measure of it.
Meet the athlete’s CQWhat is Exodus CQ?
ExodusCQ is an independent consultancy for the sports economy, founded by David M. Tetreault. We advise sports properties, brands, and platforms on media rights, commercial partnerships, and live events.
What is CQ?
CQ — the Competitive Quotient — is our proprietary measure of competitive intelligence: reading the situation, choosing the response, and adapting. Competitive decisions deserve their own evidence.
What does ExodusCQ do?
We work in three modes — Diagnose, Build, Execute — and produce live events end to end.
Who leads ExodusCQ?
David M. Tetreault, CEO of BKB Bare Knuckle Boxing and veteran sports media executive.