EXODUS CQ Advisory

Live Event Business Strategy and Operations

Make the event work as a business. Exodus CQ helps promoters, venues and sports properties connect the audience proposition with event economics, ticket strategy, marketing and execution.

• 01

  Establish the event economics

  Review the revenue model, cost assumptions, venue options and decision points. Build a planning framework that makes the commercial requirements visible before commitments are made.

• 02

  Connect tickets, marketing and content

  Align the market, ticket inventory, pricing approach, marketing plan and programming proposition. Clarify how each part contributes to the event’s business objective.

• 03

  Prepare the operating plan

  Map milestones, departmental responsibilities and dependencies from planning through delivery. Establish reporting and post event review so decisions are informed by actual results.

What an engagement can deliver

Depending on the agreed scope: a planning budget, revenue assumptions, market and ticket strategy, responsibility matrix and event review framework. Scope, deliverables and responsibilities are agreed before work begins.

Experience behind the advice

David brings a career in live sports, television and event media to EXODUS. His Producing the Live Event teaching and professional work provide additional context for the advisory approach. Explore David’s career.

CQ, the Competitive Quotient, is EXODUS’s proprietary intelligence framework. Explore the CQ approach.