EXODUS CQ Advisory

Sports Sponsorship and Commercial Partnerships

Give partners a business reason to participate. Exodus CQ helps sports properties and brands connect audiences, rights and live experiences with a commercially useful partnership proposition.

• 01

  Build the commercial inventory

  Identify sponsorship assets across live events, content, talent and distribution. Clarify what can be sold, delivered and measured before taking the opportunity to market.

• 02

  Shape the partnership proposition

  Define relevant brand categories, partner priorities and a sponsorship narrative. Build packages around the client’s assets and the prospective partner’s objectives.

• 03

  Plan activation and accountability

  Align activation concepts, delivery responsibilities and reporting with the proposed agreement. Establish a practical process for tracking obligations and evaluating the relationship.

What an engagement can deliver

Depending on the agreed scope: an asset inventory, category priorities, partnership presentation, activation plan and reporting framework. Scope, deliverables and responsibilities are agreed before work begins.

Experience behind the advice

David’s sports and media career spans marketing, programming, distribution and live events. Explore his professional record for the experience behind EXODUS commercial advisory. Explore David’s career.

CQ, the Competitive Quotient, is EXODUS’s proprietary intelligence framework. Explore the CQ approach.